Hoy, una persona ve 3000 anuncios cada día, y lo que hace que cada vez seamos más ciegos a la publicidad. por eso los creativos se tienen que buscar nuevas formas de impactarlos. Aqui os pongo 21 ejemplos

1. Greenpeace: Árbol

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

2. Adidas: Forever Sport

Advertising Agency: unknown

3. Macboook Pro

“Ultra Thin” (Advertising School: SVA New York, USA)

4. Wonderbra: Magazine

Advertising Agency: unknown

5. DHL International Courier Service

Advertising Agency: Shanghai J&J Advertising Co., China

6. Arcor: Bubble Gum

Advertising Agency: Leo Burnett, Sao Paulo, Brazil

7. Depilatory Strips: EPILDOU

Advertising Agency: Lg2, Quebec, Canada

8. SulAmerica Health Insurance

“SulAmerica prevents you from doing the same with the resources of your company.” (Advertising Agency: MPM Advertising, Brazil)

9. Hawaiian Tropic: Enjoy The Sun

Advertising Agency: Grey, Stockholm, Sweden

10. Clinique: Lashes

Advertising Agency: WE Marketing Group, Shanghai, China

11. Ikea: Sliding Wardrobe

Advertising Agency: 303, Perth, Australia

12. Repromed: Don’t Waste Your Sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)

13. Garmastan: Nipple

It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion. (Advertising Agency: Milk, Lithuania)

14. Tide: Put Stains Back Where They Belong

Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)

15. Styx Underwear

STYX underwear: only time Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).

16. Project: AHON

The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero Proximity, Philippines)

17. Hombre Magazine

The double page spread was glued together and had to be forced apart to see the ad. (Advertising Agency: Leo Burnett, Buenos Aires, Argentina)

18. WMF Knives

Advertising Agency: Leo Burnett, Bangkok, Thailand

19. NHA Xinh Furniture

Advertising Agency: Grey Group, Hochiminh City, Vietnam

20. Miradent Dental Floss

Advertising Agency: Philipp und Keuntje, Hamburg, Germany

21. Brazilian Bikinis: Ribbon

Advertising Agency: FNL Communications, Sydney, Australia

via: http://www.boredpanda.com/