Hoy, una persona ve 3000 anuncios cada día, y lo que hace que cada vez seamos más ciegos a la publicidad. por eso los creativos se tienen que buscar nuevas formas de impactarlos. Aqui os pongo 21 ejemplos
1. Greenpeace: Árbol
“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)
2. Adidas: Forever Sport
Advertising Agency: unknown
3. Macboook Pro
“Ultra Thin” (Advertising School: SVA New York, USA)
4. Wonderbra: Magazine
Advertising Agency: unknown
5. DHL International Courier Service
Advertising Agency: Shanghai J&J Advertising Co., China
6. Arcor: Bubble Gum
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
7. Depilatory Strips: EPILDOU
Advertising Agency: Lg2, Quebec, Canada
8. SulAmerica Health Insurance
“SulAmerica prevents you from doing the same with the resources of your company.” (Advertising Agency: MPM Advertising, Brazil)
9. Hawaiian Tropic: Enjoy The Sun
Advertising Agency: Grey, Stockholm, Sweden
10. Clinique: Lashes
Advertising Agency: WE Marketing Group, Shanghai, China
11. Ikea: Sliding Wardrobe
Advertising Agency: 303, Perth, Australia
12. Repromed: Don’t Waste Your Sperm
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)
13. Garmastan: Nipple
It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion. (Advertising Agency: Milk, Lithuania)
14. Tide: Put Stains Back Where They Belong
Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)
15. Styx Underwear
STYX underwear: only time Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).
16. Project: AHON
The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero Proximity, Philippines)
17. Hombre Magazine
The double page spread was glued together and had to be forced apart to see the ad. (Advertising Agency: Leo Burnett, Buenos Aires, Argentina)
18. WMF Knives
Advertising Agency: Leo Burnett, Bangkok, Thailand
19. NHA Xinh Furniture
Advertising Agency: Grey Group, Hochiminh City, Vietnam
20. Miradent Dental Floss
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
21. Brazilian Bikinis: Ribbon
Advertising Agency: FNL Communications, Sydney, Australia
via: http://www.boredpanda.com/
Discussion about this post